You could use popular social media platforms to enlarge your brand and awareness such as Facebook, YouTube, Twitter, Google, LinkedIn, Instagram, Pinterest, etc., other than conventional methods of marketing.
Any of the social platforms you are using, there are key important things to note before starting your marketing strategy.
They are :
1. Define and find your target audience
Keep in mind to
- find out and note the audiences’ age, gender and location who might be using your product/service
- what are the problems they have (pain points) at the given time?
- how is your product/service going to bring them the solutions?
If you haven’t built the audiences yet, where to find them?
- Easily export from your email friends list or LinkedIn friends list and check and filter each of them that best fits for your business/content.
- Join related Facebook Groups which are looking for a solution and post the contents that will let them know your service/brand will help solve their problems
- Forums (reddits, discords, Twitter, etc.,)
2. Attract them to bring to your business (online store/offline shop)
After you have found and got your audience, the next important things to do
- create contents (Free or Paid) for each/targeted social medial platforms
- it could be any types of contents: educational, brand storytelling or entertainment
- use the platforms popular among the audiences (Facebook, YouTube, twitter, etc.,) where they can easily find your contents
Making the most attractive contents with these FREE and useful tools.
(A) Similarweb.com is handy to check and see what and how your competitors are doing which you can take advantage by analyzing what competitors are doing, what are audience looking for and finally create content idea regards to those. You can check/see:
- 1. type of business your competitor is operating (global/local ranking)
- 2. traffic flow by location/time/source or by type of media platform
- 3. audiences’ interest by keywords people type in search engine and also shows/suggests checking similar businesses
To check what people are craving for on social media or what is trending, there are tools like:
(B) Google Trends for checking on popular trends people search, you can check/see: what the world is searching and hot topics for your post/video content
(C) Keywords surfer is a Chrome extension for trending keywords people search, you can check/see: keyword’s popularity and number of searches
You can take advantage by using the most popular keywords into your contents by bringing it to maximum audience reach and growing your business.
(D) Canva.com is a free graphic or design creating web when you want to cut off time and money for your content (blog post/ graphic designs) that allows you to:
- do free graphic designs for you posts/contents
- do not need much skill or technical difficulties
(D) VidIQ which is a YouTube extension for checking popular keywords when making your content videos. You can do:
- 1. keywords inspection for your channel such as what keywords are recently popular? what competitors have created about the keywords?
- 2. analyzing your channel type and suggests daily idea for contents
Do not miss to take advantage by using the most popular keywords into your contents by bringing it to maximum audience reach and growing your business.
- and many more…..
once you have drawn their attention with contents, the next step is to create sale on your business
- build email list
- retargeting/remarketing to your business
3. Measure & optimize your audiences
You should not miss these to grow your business:
- constantly monitor and analyze your audience behavior
- use google analytics or built-in analytics tool, or tools mentioned above on your platform
- develop more engaging contents according to people interest to create more sale
Do your market research using Market Survey (Google Form) asking important questions that reflect pain points of the audiences, then share it among your new or existing audiences and get responses. Analyze the feedbacks that people give and create the solution for them.
Other free feedbacks without survey
- Check with people around you to find their problems and what difference it will make if it is solved.
- Find the comments people complaint on Facebook groups or social media groups and bring the solution for the pain points.
- Check on review websites and marketplace (e.g., Google site / Marketplace with built-in review system) such as restaurants or hotel service on TripAdvisor, physical products on amazon.
With all those tricks and tips, you can improve your digital marketing skills and create more engaging content for your brand to catch the highest number of audience and as well as grow your business.
Have a great time and big success with your brand using the tips above. Thank you for reading. See you next time.
